How Not to Send a Marketing Email

Today I received this email:

Subject: reconnect [company name]

Hi Max,

I noticed that Appery, LLC and [company name] had been in contact in the past and thought now would be a good time to reconnect.

Do you have a few minutes this afternoon?

[name]
Marketing Specialist

I deleted the email but then looked at it again.

There is absolutely zero value in this email (besides writing this blog post). Even if we had been in contact before, what are we connecting about now? This email shows that very little effort was put into writing this email.

I’d expect the first word in the subject to be capitalized. Also, there is no reason to say Appery, LLC. We don’t say Twitter Inc., or Facebook Inc.

If you want us to reconnect please tell me why you think we should connect. Maybe you just released a brand new API and built an app using Appery.io and want to show me the app so we can write a blog post about it. Something like this.

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