One of the goals of many developer advocacy programs is to reach more new developers. One approach that I leveraged when I was at Appery.io and we leverage even more at IBM Developer is working with partners. In this blog post I want to share a few reasons why working partners has benefits.
We work with organizations such as Women Who Code, Hacker Dojo, The Den and others. These organizations have their own vibrant developer communities. We also work with developer companies such as Twilio, Slack, Cloudinary, Dashbot, JFrog and others. These companies have their own vibrant developer communities.
There are a number of factors why we like working with partners.
First, and probably the most important – working with partners and external communities allows us to provide developer education to developers who we probably wouldn’t reach otherwise. At the same time, the partner is able to tap in our growing developer community. This has a lot of value to both organizations. A one-off event is probably fine but we like to build a relationship with these organizations. We ty to be consistent and host a monthly event. If one event a month is too often, you can try to do once every two month. Event frequency is really up to you.
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