Share outcomes and results, not features

I recently subscribed to #saashackers daily newsletter. Every morning you get a short SaaS growth case study in your inbox. It’s a quick 3-4 minute read that I recommend you try.

Today’s email talked about Mailchimp and how they got to $400 million in revenue from just 550 employees.

What caught my eye was this image and the text that followed:

mailchimp-saashacker
Source: #saashacker newsletter

text after the picture:

They are selling an outcome, not features.

They are selling the thing people actually want, not their software.

Whether you are a direct to consumer brand with 50,000 customers or a mommy blogger with 1,000 subscribers, you want:

  • To build relationships with your customers
  • To increase sign up (by 250%)

You don’t (necessarily) want:

  • Email templates
  • CMS integrations

Source: https://saashacker.co

And this has a very close connection to Developer Relations (or Developer Marketing).

We should be sharing outcomes and results, not features. We should be showing people how to solve problems, not our software.

I’m sure most of you know this but I think it’s worth mentioning. I personally tend to forget about this (sometimes) and also it’s much easier to talk about features than benefits.

Most of you probably also said: “wait.. this is not new at all” 🤦‍♀️🤦‍♂️

You are absolutely correct 🤩

Adam DuVander has created and shared this wonderful page: Share Knowledge, Not Features: The Secret of Marketing to Developers is to Not Use Marketing. It’s Developer Relations classic and my favorite Developer Relations resource. I highly recommend you read and bookmark this page. Adam explains that we should be sharing knowledge, not features.

So, let’s try to share outcomes, results, problem solving and knowledge, not features✌️

Learn about Quantum, Knative, Blockchain and NLP – watch July 2019 online meetup recordings

IBM Developer SF team hosts weekly online meetups on various topics. Online events are one of the best ways to scale your Developer Relations program and reach developers anywhere, anytime and for a long time after the event.

The following online meetups we hosted in July 2019 with links to watch the recordings.  I also encourage you to join our meetup so you will always know when our online meetups are scheduled. Our meetups are hosted by the wonderful Lisa Jung 👋.

⭐️ A moderator using NLP, VR and Serverless (July 10, 2019) 

In this online meetup with Upkar Lidder developers learned:

  • Natural Language Understanding: how to detect different sentiments and emotions in text sent in Slack channels
  • Visual Recognition: how to detect offensive images sent in Slack channels
  • Apache OpenWhisk: how to glue together different pieces and create a complete application

Watch the recording 📺

Continue reading “Learn about Quantum, Knative, Blockchain and NLP – watch July 2019 online meetup recordings”

SF DevRel meetup at MuleSoft – what I learned and notes

On July 29, 2019 I attended the SF DevRel meetup at MuleSoft. The meetup was held at the Salesforce Tower. Jordan Schuetz and Sabrina Marechal from MuleSoft gave an overview of MuleSoft’s Developer Relations program. The following are my notes and what I learned. Based on what I learned, MuleSoft has an excellent Developer Advocacy team and program 👏.

Note: I highlighted (bold) their best approaches, in my opinion.

Continue reading “SF DevRel meetup at MuleSoft – what I learned and notes”

Serverless Developer Summit in 10 pictures

IBM Developer SF hosted another full-day event: Serverless Developer Summit. Over 110 technologist spent a day learning about the Serverless ecosystem from 10 speakers from 10 companies.

We also tried something new at this summit (our two other summits are AI/ML summit and Blockchain summit). We hosted a hands-on workshop before the main talks. We created three self-paced serverless tutorials that people can complete in under 10 minutes. As people would come in, they would take a printed tutorial handout (two or all three of them) and go and code them. It’s a great way to get some hands-on training. We of course had Developer Advocates to answer any questions.

OK, the pictures.

serverless-dev-summit-dave
Dave Nugent is starting the summit (top). Hands-on workshop before the main talks (bottom)

Continue reading “Serverless Developer Summit in 10 pictures”

Interesting content ideas you may consider

Content is usually one of the core components of most Developer Relations programs. Technical content such as tutorials, how-to’s, articles is a great way to scale your program. Previously I shared how one piece of content can help you create more content and also where to publish content. In this blog post I will share interesting content ideas that you may consider beyond the standard tutorial or a how-to.

You will learn about the following content ideas:

  • Notes or summary from a conference, meetup
  • Event in 10 pictures
  • Links to series of articles
  • Links to previous month video recordings

Continue reading “Interesting content ideas you may consider”

Code, Content and Community

IBM Developer’s philosophy to working with developers is: Code, Content and Community.

Earlier this year I did a short presentation on this topic and how we work with developers at SFHTML 5 meetup in San Francisco. You can watch the 5-minute video below.

 

1-day developer education event: Serverless Developer Summit

IBM Developer SF is hosting another 1-day developer education event: Serverless Developer Summit.  Check out the awesome speaker lineup below, learn about the talks and register for the summit.

Serverless-all

 

We hosted two other 1-day events in May and June with huge success.  Check them out and pictures:

AI & ML Developer Summit (pictures)

Blockchain Developer Summit (pictures)

Where to publish content?

There are plenty of web sites where you can publish content. But, what’s the best place? Well, I’m not a fan of “best” anything. Your “best” is up to you, what works for you, based on your requirements and will be different for everyone. In this blog post I will share my recommendations where to publish content and you can use them to decide (or not) where to publish.

I wanted to publish this article for some time and also because of recent controversy with Medium. You can read about it here and here.

There are many web sites where you can publish content. This is just a short list of web sites:

  • Medium (plus various Medium publications)
  • Devada (formerly Dzone)
  • Dev.to
  • LinkedIn (Publishing platform)
  • InfoQ
  • Personal blog
  • Work blog
  • and many others…

Continue reading “Where to publish content?”

Serverless, Kafka, Blockchain and Tensorflow.js – June 2019 online meetup recordings

IBM Developer SF team hosts weekly online meetups on various topics. Online events are one of the best ways to scale your Developer Relations program and reach developers anywhere, anytime and for a long time after the event.

The following online meetups we hosted in June 2019 with links to watch the recordings.  I also encourage you to join our meetup so you will always know when our online meetups are scheduled. Our meetups are hosted by the wonderful Lisa Jung 👋.

💡Build serverless applications with Swift, Docker, and Kafka (June 1, 2019) 

In this online meetup with Marek Sadowski developers learned:

  • Who are the players in the serverless ecosystem?
  • What are some use cases for serverless solutions – with using a Docker as the Polyglot action
  • Best practices for the serverless architecture for Message Oriented Middleware events
  • Whether going serverless is really faster, better, cheaper for developers and organizations
  • Live coding examples using Swift, iOS, Docker, Kafka

Watch the recording 📺

Continue reading “Serverless, Kafka, Blockchain and Tensorflow.js – June 2019 online meetup recordings”

Blockchain Developer Summit in 10 pictures

Last week we hosted another 1-day developer education event: Blockchain Developer Summit (our previous event is here and here). The event was a huge success with over 140 technologists in attendance. Here are 10 pictures (or more) from the event.

bc-dev-summit-starting
Upker Lidder from IBM Developer SF is starting the summit

Continue reading “Blockchain Developer Summit in 10 pictures”