How Not to Send a Marketing Email

Today I received this email:

Subject: reconnect [company name]

Hi Max,

I noticed that Appery, LLC and [company name] had been in contact in the past and thought now would be a good time to reconnect.

Do you have a few minutes this afternoon?

[name]
Marketing Specialist

I deleted the email but then looked at it again.

There is absolutely zero value in this email (besides writing this blog post). Even if we had been in contact before, what are we connecting about now? This email shows that very little effort was put into writing this email.

I’d expect the first word in the subject to be capitalized. Also, there is no reason to say Appery, LLC. We don’t say Twitter Inc., or Facebook Inc.

If you want us to reconnect please tell me why you think we should connect. Maybe you just released a brand new API and built an app using Appery.io and want to show me the app so we can write a blog post about it. Something like this.

The Hybrid vs. Native Question Answered: Appery.io + Ionic

 

ionic_logo1

The debate between developing hybrid vs. native apps has been going on for a long time, and while it’s sure to continue long into the future, the argument for the hybrid model is getting stronger every day.

Making the Switch

Some of the topmost brands have recently ditched native and gone hybrid. With hybrid frameworks like Ionic and Apache Cordova (PhoneGap) becoming more mature, the assumption that a native app performs better is outdated.

In fact, the trend towards HTML5 and hybrid apps is stronger than ever; a recent Gartner report says that 90% of all Enterprise apps will be HTML5 or Hybrid by the end of this year.

Continue reading “The Hybrid vs. Native Question Answered: Appery.io + Ionic”

Get Your Mobile Development Questions Answered – Appery.io Office Hours

View this recording to get your mobile development questions answered. We held our first Office Hours session where Appery.io developers asked questions and we answered them in real time.

Want to learn more? Check out our YouTube channel for many more videos on mobile development.

What’s New in Appery.io – API Express, Ionic Framework

This webinar covers:

  • API Express – for integrating SQL databases
  • Ionic Framework
  • Server Code versioning

Responsive Web Design

Good article on why responsive web design is important.

How to Build Mobile Apps Fast – Mobile Camp LA

MobileCampLogo

I will be at Mobile Camp LA on Saturday to show how to build hybrid apps fast with Appery.io. If you are in the area, definitely check it out. The 1-day conference has a pretty awesome schedule.

Pictures from Bay Area Enterprise Mobile App Meetup – Creating Apps with Appery.io

Last week I showed how to build mobile apps at the Bay Area Enterprise Mobile App Meetup. Here are some pictures from the event.

ModevCon – Using Cloud Tools to Build Enterprise Mobile Apps with APIs Fast

I will be at ModevCon in Washington, DC December 11-12 showing how to use cloud tools to build enterprise mobile apps fast with APIs fast.

What (my talk)

Friday, December 12, 11:30am ET.

Gone are the days where you can afford to take months to build an enterprise mobile app. In today’s fast market, you need to be able to prototype the app in a few days, release the first version in a few weeks, get feedback, fix bugs, release the second version. Repeat. In this session you will learn how to build a real HTML5/PhoneGap mobile app that talks to an API backend. You will be able to test the app on your phone. We will use the Appery.io mobile cloud dev. platform to build the app. Appery.io allows building enterprise HTML5/PhoneGap apps connected to any APIs entirely in the cloud, and very fast.

About the conference

With the ever-quickening pace of mobile, staying up-to-date on the latest APIs and SDKs is essential for any developer or business. Now in its fourth year, ModevCon (formerly ModevEast)—happening December 11-12, 2014 in Washington, D.C.—is must-attend for anyone developing, designing, and marketing mobile apps, websites and related products. For two intensive days, we’ll put you face to face with the world’s foremost industry experts to teach you the the latest methods, tools, and best practices for the industry’s most important development platforms.

When

December 11-12

Attend + Discount

Register and use FOS14 code good for 25% off.

Rapid Enterprise App Development with APIs – DC API User Group

I will be at DC API User Group in Washington DC on Wednesday, November 12 showing how to rapidly build enterprise mobile apps with APIs using Appery.io. Hope to see you there.

What

In about 20 minutes, I will show you how to build a simple, yet real enterprise mobile app with 2-3 APIs. We will then publish the app (mobile web, Android). In addition to my talk, there are five other awesome speakers:

This will be a fun API event!

When

Wednesday, November 12, 2014, 6:00 PM

Attend

Yes, I want to go.

Rapid Mobile App Development With Appery.io – Web, Mobile and Backend Developers Meetup, Stamford, CT

I will be at Web, Mobile and Backend Developers Meetup in Stamford, CT on Tuesday, October 14 showing how to rapidly build mobile apps with Appery.io. Hope you can be there.

What

Gone are the days where you can afford to take months to build an enterprise mobile app. In today’s fast market, you need to be able to prototype the app in a few days, release the first version in a few weeks, get feedback, fix bugs, release the second version. Repeat. In this session you will learn how to use APIs and a cloud platform for rapid mobile development. We will use the Appery.io mobile platform to build a real app. This is a live coding session where you will be able to test the app on your phone, and we will package the app for iOS/Android.

When

Tuesday, October 14, 2014, 7:00 PM

Attend

Yes, I want to go.