Last week we hosted another 1-day developer education event: Blockchain Developer Summit (our previous event is here and here). The event was a huge success with over 140 technologists in attendance. Here are 10 pictures (or more) from the event.
Make users happy and successful with your product/service
Get users to be awesome in the least possible time
Different companies can have different curves
Background knowledge and experience of users (don’t control)
Quality of documentation and teaching material (control)
The actual design of the product/API (control)
The size and helpfulness of your community
We often disagree with Product Managers and Engineers because PMs and Engineers think they are at a different place on the curve. PM and Engineers are familiar with the service/product and usually don’t experience “learning” about the service/product like outside developers
PMs on the curve
Engineers on the curve
Think about the audience (who you are targeting and how to get the pas the suck zone ASAP)
If we can’t get people out o the suck zone before they give up – we will never get them to experience power
Remember, when “talking” to others, to think about where they are on the curve
Use the curve when it helps, ignore it when it is doesn’t
On May 10th, 2019 we hosted our first 1-day event AI & ML Developer Summit with over 150 in attendance. As this was IBM Developer SF first full-day event, I want to share a few things we did that worked well and made the event successful. You can also view pictures from the event.
One-page web site
We created a one-page web site to make the event standout from our regular meetups; however, developers still had to go to our meetup page to register for the event. This resulted in a high number of new members in our meetup.
On Friday, May 10 IBM Developer SF hosted its first full-day event: AI & ML Developer Summit. The event was a great success. We had over 350 RSVPs, 150 people attending and 11 speakers from six companies (Twilio, Uber, Bose, Optimizely, Antilips, IBM). Here is the event in 10 (or more) pictures.
This week I attended my very first Google I/O conference. I was there only one day, for the product and developer keynotes. It was a lot of fun and an awesome experience. Here is my day at Google I/O 2019 in ten pictures.
At the end of March I attended the Evans Data Developer Relations Conference in San Mateo. Overall it was a great conference 🥑. I took notes and pictures and want to share them with you here. Just a heads up, these are my notes mostly in bulleted list format, of things that I think I heard and most are not complete sentences 🤷🏽♂️
Session: The Trifecta of Greater Good: Developer Advocacy in Practice via Code, Content, and Community.
Name: Willie Tejada
IBM Chief Developer Advocate Willie Tejada shared IBM’s approach to Developer Advocacy using the Code, Content and Community practice
Large collection of tutorial, blogs, how-to’s, videos
In-person events, community events and community support
Working with organizations such as Women Who Code
On marketing to developers
It’s not true that developers don’t want to be marketed to, they are simply very very educated “consumers”
Willie then gave an example of buying an expresso machine (such as Nespresso)
People will spend a disproportional amount of time learning about the machine and how it works. When they go to the store to buy it, if the sales person knows less than the buyer the buyer will be frustrated. We don’t like when we go to buy something and we know more about the product than the person selling it to us
Everyone can have Code/Content/Community strategy
For a very long time there were to main platform Java vs. .Net. Now it’s a single platform based on K8s
How do we engage a larger developer community, outside of enterprises