IBM Developer NA West team had a great 2019, the team accomplished a lot. A big thank you to the team 💙. I want to share some of the highlights of what the team did in 2019. You can also check out the cool infographic below.
Scaling your Developer Relations program is a challenge faced by virtually all organizations. It doesn’t matter if you are a startup with 10 people or IBM – you still need to scale your efforts.
IBM probably has one of the biggest Developer Relations organizations in the world. Even with such size, Developer Advocates cannot be everywhere to host in-person workshops, meetups and attend conferences. You cannot scale with people.
Even if you could send a Developer Advocate to every meetup or conference, there are many more developers who don’t attend meetups or conferences. There are many reasons, maybe they leave in an area where there are no meetups or they don’t have conference travel budget. You need to reach these developers and also scale.
The way to scale a program is through content, online meetups (webinars), videos and online forums. I shared how to scale with online meetups and content before:
- Using online meetups to scale your Developer Relations program
- How content creates content (or you can read the entire content series)
All these resources are available to anyone with an internet connection regardless of location and can be consumed any time of the day or night. In addition, all these digital resources can provide value for a long time, months or even years.
On Friday, September 27 IBM Developer SF hosted a 1-day Containers Developer Summit. We started with a hands-on workshop on how to build your first container-based application followed by talks from Alibaba, Kong, Robin.io and IBM. Here are 10 pictures from the summit.