Measuring success in Developer Relations, a 3-part framework

How to measure success in Developer Relations is one of the most discussed (or debated) topics. Having been in Developer Relations for a good number of years I believe it’s important we measure it. Without measuring we don’t know what to improve, what works and what doesn’t work.

Now, I don’t believe there is one way to measure Developer Relations. Every company with a Developer Relations organization or a team will measure its success differently. The same way companies approach success in general, every company has its own unique ways to measure success.

Instead of telling you how to measure success, I’d like to offer a framework. The framework can be adjusted for a company’s specific goal and needs. The framework consists of three parts:

  1. DevRel Qualified Leads
  2. Measuring something (tied to business goals)
  3. Helping developers
Continue reading “Measuring success in Developer Relations, a 3-part framework”

My podcast about DevRel with Under the Hood of Developer Marketing

Check out my podcast about Developer Relations with Under the Hood of Developer Marketing where we chat about:

  • Moving from a startup to one of the biggest companies in the world
  • What I have been doing before joining IBM
  • Do you need to be a developer to be effective in DevRel?
  • How to measure success in DevRel?
  • Being an Individual Contributor (IC) vs. a manager in DevRel

It’s a fun episode and only about 30 minutes. Definitely check it out here.

Removing bias in ML, Deep Learning, Kubernetes with OpenShift and IBM Watson – watch January 2020 online meetup recordings

IBM Developer SF team hosts weekly online meetups on various topics. Online events are one of the best ways to scale your Developer Relations program and reach developers anywhere, anytime and for a long time after the event.

The following online meetups we hosted in January 2020 with links to watch the recordings.  I also encourage you to join our meetup so you will always know when our online meetups are scheduled. Our meetups are hosted by the wonderful Lisa Jung 👋.

📹 Real-Time Voice Applications with Glitch, Nexmo and IBM Watson (January 8, 2020)

In this hands-on online meetup with Dave Nugent developers learned:

  • How to connect Nexmo and IBM Watson through RESTful APIs and WebSockets
  • The benefits of serverless integrations
  • How to do do real-time analysis of audio streams
  • Performing speech-to-text decompositions on raw audio data
  • Performing sentiment analysis on the resulting text
  • Visualizing the resulting values

Watch the recording 📺

Continue reading “Removing bias in ML, Deep Learning, Kubernetes with OpenShift and IBM Watson – watch January 2020 online meetup recordings”

What is no-code?

In this blog post you will learn about the no-code space, its history as well as some of its advantages and disadvantages.

What is no-code?

Okey, so what is no-code? No-code is using any tools that allow you to build software applications without coding, usually using visual and drag-and-drop tools. The following definition form Wikipedia describes this space nicely:

No-code development platform (NCDPs) allows programmers and non-programmers to create application software through graphical user interfaces and configuration instead of traditional computer programming.

Source: https://en.wikipedia.org/wiki/No-code_development_platform

Instead of writing code you can use graphical user interfaces, configuration and wizards to build software applications. For example, an integration no-code tool Parabola allows to build app logic using a graphical flow instead of traditional programming. You wire and connect various components such as API calls, mappings into a flow which is then executed.

Sample Parabola flow

I personally like the term “visual development” a little bit more than “no-code”.

Continue reading “What is no-code?”

Learning about Developer Relations: articles from past year

I learned a lot about Developer Relations in 2019 and in the process I have been sharing my experience here. The following is a collection of articles I published in the past year. I hope some of the content is valuable and helps you build and grow your program. I of course continue to learn. I’d love to hear what you think and what other topics I should cover.

How to measure Developer Relations – DevRel meetup recap

Why developers have influence today?

How many developers did we help?

Make developers awesome

Scaling Developer Relations with an online conference for developers

Developers don’t hate marketing

Developer Relations: content series

Applying the Fogg Behavior Model to Developer Relations

Share outcomes and results, not features

SF DevRel meetup at MuleSoft – what I learned and notes

Interesting content ideas you may consider

Where to publish content?

Notes from DevRelCon SF 2019

Notes 📝, Pictures 📷 and More💡from Developer Relations Conference 🥑

Using online meetups to scale your Developer Relations program

Active developers vs. awareness events, an approach we are trying

Why Developer Advocacy programs should consider working with partners

How content creates content

How to measure Developer Relations – DevRel meetup recap

This week I attend the first DevRel San Francisco meetup in 2020: How to Measure Developer Relations with Amir Shevat. This blog post is a short recap, notes and pictures from the event.

The topic of the event was how to measure success in Developer Relations. Amir is a great speaker and used examples from his experience running Developer Relations at Google, Slack, and Twitch.

Speaker picture
Amir Shevat
Continue reading “How to measure Developer Relations – DevRel meetup recap”

Why developers have influence today?

When people ask me what I do, I tell them I’m in Developer Advocacy/Relations space. Most people look at me confused and say: what? Even folks who are in a software space usually don’t know what this role is.

To help better understand what we do I tell them that we work with developers where our mission is to provide developer education, help developers be successful, help developers solve their problems, and make developers super heroes. Most folks wonder why we have to do that. I tell them that developers today have a lot of influence and some are even making purchasing decisions.

Evans Data Developer Relations Conference: Over 95% of developers have some role in purchasing
Continue reading “Why developers have influence today?”

Kubernetes with OpenShift, data wrangling with Pandas – watch December 2019 online meetup recordings

IBM Developer SF team hosts weekly online meetups on various topics. Online events are one of the best ways to scale your Developer Relations program and reach developers anywhere, anytime and for a long time after the event.

The following online meetups we hosted in December 2019 with links to watch the recordings.  I also encourage you to join our meetup so you will always know when our online meetups are scheduled. Our meetups are hosted by the wonderful Lisa Jung 👋.

📹 Kubernetes with OpenShift (December 11 & 17, 2019) 

In this hands-on online meetup with Dave Nugent developers learned:

  • What is OpenShift, and how does it compare to and improve Kubernetes
  • Provision an OpenShift cluster for you on IBM Cloud, so that you can complete two interactive workshops.
  • Creating OpenShift projects
  • Creating OpenShift Applications
  • Managing OpenShift Applications

Watch two different recordings:

Continue reading “Kubernetes with OpenShift, data wrangling with Pandas – watch December 2019 online meetup recordings”

A year of blogging every week

Last January I set a goal for myself to publish a blog post every week that offer some value, even if small (I actually started in February 2019). I couldn’t miss even a single week, no excuses. I had to publish something. Now, not every blog post was a long-form, in fact most blog posts were short and cover something very small/specific. Nevertheless, the goal was not to miss a single week. For me it was important to get into the habit and stay consistent and once the habit was established it became easier to come up with content ideas and write every week. If this also works for you — that’s great. You should come up with your own approach to keep going.

If you think it will be hard to come up new ideas every week that go beyond the standard tutorial, article or how-to, I shared a blog post on interesting content ideas you can try. The blog post covers the following ideas:

  • Notes or summary from a conference, meetup
  • Event in 10 pictures
  • Links to series of articles
  • Links to previous month video recordings

Since I published that blog post, here are some additional ideas to help you.

Continue reading “A year of blogging every week”

What we accomplished in 2019

IBM Developer NA West team had a great 2019, the team accomplished a lot. A big thank you to the team 💙. I want to share some of the highlights of what the team did in 2019. You can also check out the cool infographic below.

Continue reading “What we accomplished in 2019”