Scaling Developer Relations with an online conference for developers

Scaling your Developer Relations program is a challenge faced by virtually all organizations. It doesn’t matter if you are a startup with 10 people or IBM – you still need to scale your efforts.

IBM probably has one of the biggest Developer Relations organizations in the world. Even with such size, Developer Advocates cannot be everywhere to host in-person workshops, meetups and attend conferences. You cannot scale with people.

Even if you could send a Developer Advocate to every meetup or conference, there are many more developers who don’t attend meetups or conferences. There are many reasons, maybe they leave in an area where there are no meetups or they don’t have conference travel budget. You need to reach these developers and also scale.

The way to scale a program is through content, online meetups (webinars), videos and online forums. I shared how to scale with online meetups and content before:

All these resources are available to anyone with an internet connection regardless of location and can be consumed any time of the day or night. In addition, all these digital resources can provide value for a long time, months or even years.

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Future Developer Summit in 10 pictures

On September 24-25 I attended the Future Developer Summit in Menlo Park, CA. It’s an event where about 60+ leaders discuss the future of developer marketing and developer relations. Here are pictures from the event. I created collages so you will see more than 10 pictures 😉

futuredevsummit-willie
Willie Tejada from IBM shared that top-bottom approach is being replaced with bottom-up approach where management grants permission and developers make decisions

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Containers Developer Summit in 10 pictures

On Friday, September 27 IBM Developer SF hosted a 1-day Containers Developer Summit. We started with a hands-on workshop on how to build your first container-based application followed by talks from Alibaba, Kong, Robin.io and IBM. Here are 10 pictures from the summit.

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Dave Nugent is kicking off the summit

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SF DevRel meetup at MuleSoft – what I learned and notes

On July 29, 2019 I attended the SF DevRel meetup at MuleSoft. The meetup was held at the Salesforce Tower. Jordan Schuetz and Sabrina Marechal from MuleSoft gave an overview of MuleSoft’s Developer Relations program. The following are my notes and what I learned. Based on what I learned, MuleSoft has an excellent Developer Advocacy team and program 👏.

Note: I highlighted (bold) their best approaches, in my opinion.

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Serverless Developer Summit in 10 pictures

IBM Developer SF hosted another full-day event: Serverless Developer Summit. Over 110 technologist spent a day learning about the Serverless ecosystem from 10 speakers from 10 companies.

We also tried something new at this summit (our two other summits are AI/ML summit and Blockchain summit). We hosted a hands-on workshop before the main talks. We created three self-paced serverless tutorials that people can complete in under 10 minutes. As people would come in, they would take a printed tutorial handout (two or all three of them) and go and code them. It’s a great way to get some hands-on training. We of course had Developer Advocates to answer any questions.

OK, the pictures.

serverless-dev-summit-dave
Dave Nugent is starting the summit (top). Hands-on workshop before the main talks (bottom)

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1-day developer education event: Serverless Developer Summit

IBM Developer SF is hosting another 1-day developer education event: Serverless Developer Summit.  Check out the awesome speaker lineup below, learn about the talks and register for the summit.

Serverless-all

 

We hosted two other 1-day events in May and June with huge success.  Check them out and pictures:

AI & ML Developer Summit (pictures)

Blockchain Developer Summit (pictures)

Blockchain Developer Summit in 10 pictures

Last week we hosted another 1-day developer education event: Blockchain Developer Summit (our previous event is here and here). The event was a huge success with over 140 technologists in attendance. Here are 10 pictures (or more) from the event.

bc-dev-summit-starting
Upker Lidder from IBM Developer SF is starting the summit

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Notes from DevRelCon SF 2019

I attended DevRelCon in San Francisco on June 6-7. It was a superb event, with great speakers and awesome community. The following are my notes (not complete sentences) and pictures from the event.

Being Better At Developer Relations with Kathy Sierra’s ‘The Kick Ass Curve’

Steve Pousty (CrunchyData)

  • Steve’s talk focused on how to be better at Developer Relations. Steve demonstrated this concept using Kathy Sierra’s “The Kick Ass Curve”
  • You can find his slides here
  • DevRel goal
    • Make users happy and successful with your product/service
  • Get users to be awesome in the least possible time

    devrelcon-steve-curve1
    Developer Relations success curve
  • Different companies can have different curves
    • Background knowledge and experience of users (don’t control)
    • Quality of documentation and teaching material (control)
    • The actual design of the product/API (control)
    • The size and helpfulness of your community
  • We often disagree with Product Managers and Engineers because PMs and Engineers think they are at a different place on the curve. PM and Engineers are familiar with the service/product and usually don’t experience “learning” about the service/product like outside developers
  • Summary
    • Think about the audience (who you are targeting and how to get the pas the suck zone ASAP)
    • If we can’t get people out o the suck zone before they give up – we will never get them to experience power
    • Remember, when “talking” to others, to think about where they are on the curve
    • Use the curve when it helps, ignore it when it is doesn’t

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1-day developer education event: Blockchain Developer Summit

IBM Developer SF is hosting a 1-day developer education event: Blockchain Developer Summit on Friday, June 21 in Galvanize, San Francisco. Check out the amazing speakers, their talks and register to attend.

blockchain-developer-summit-speakers

We hosted a 1-day AI/ML Developer Summit in early May and it was a huge success. You can read more about it here and here.

We hosted our first 1-day event: here is what worked well

On May 10th, 2019 we hosted our first 1-day event AI & ML Developer Summit with over 150 in attendance. As this was IBM Developer SF first full-day event, I want to share a few things we did that worked well and made the event successful. You can also view pictures from the event.

One-page web site

We created a one-page web site to make the event standout from our regular meetups; however, developers still had to go to our meetup page to register for the event. This resulted in a high number of new members in our meetup.

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