On July 29, 2019 I attended the SF DevRel meetup at MuleSoft. The meetup was held at the Salesforce Tower. Jordan Schuetz and Sabrina Marechal from MuleSoft gave an overview of MuleSoft’s Developer Relations program. The following are my notes and what I learned. Based on what I learned, MuleSoft has an excellent Developer Advocacy team and program 👏.
Sabrina is sharing how she built and mananges MuleSoft community
Nicolas is starting the meetup
Jordan is sharing contet strategy and metrics
Note: I highlighted (bold) their best approaches, in my opinion.
We also tried something new at this summit (our two other summits are AI/ML summit and Blockchain summit). We hosted a hands-on workshop before the main talks. We created three self-paced serverless tutorials that people can complete in under 10 minutes. As people would come in, they would take a printed tutorial handout (two or all three of them) and go and code them. It’s a great way to get some hands-on training. We of course had Developer Advocates to answer any questions.
Last week we hosted another 1-day developer education event: Blockchain Developer Summit (our previous event is here and here). The event was a huge success with over 140 technologists in attendance. Here are 10 pictures (or more) from the event.
Make users happy and successful with your product/service
Get users to be awesome in the least possible time
Different companies can have different curves
Background knowledge and experience of users (don’t control)
Quality of documentation and teaching material (control)
The actual design of the product/API (control)
The size and helpfulness of your community
We often disagree with Product Managers and Engineers because PMs and Engineers think they are at a different place on the curve. PM and Engineers are familiar with the service/product and usually don’t experience “learning” about the service/product like outside developers
PMs on the curve
Engineers on the curve
Think about the audience (who you are targeting and how to get the pas the suck zone ASAP)
If we can’t get people out o the suck zone before they give up – we will never get them to experience power
Remember, when “talking” to others, to think about where they are on the curve
Use the curve when it helps, ignore it when it is doesn’t
On May 10th, 2019 we hosted our first 1-day event AI & ML Developer Summit with over 150 in attendance. As this was IBM Developer SF first full-day event, I want to share a few things we did that worked well and made the event successful. You can also view pictures from the event.
One-page web site
We created a one-page web site to make the event standout from our regular meetups; however, developers still had to go to our meetup page to register for the event. This resulted in a high number of new members in our meetup.
On Friday, May 10 IBM Developer SF hosted its first full-day event: AI & ML Developer Summit. The event was a great success. We had over 350 RSVPs, 150 people attending and 11 speakers from six companies (Twilio, Uber, Bose, Optimizely, Antilips, IBM). Here is the event in 10 (or more) pictures.